Exactly like elite athletes competing in the Olympics, you must have your head in the overall game if you are trying to grow your business as well as your brand. Becoming mentally tough is really as critical to your success as regular training, says former tennis pro and performance coach Steve Siebold, who spent some time working with top athletes like Andre Agassi. Siebold says the same psychological strategies that help elite athletes power through a down economy might help ‘treps persevere and be great. Listed below are three you should adopt now.
Remember the ‘why.’ Elite athletes don’t shed blood, sweat and tears due to the money, fame or glory. They do it for the love of the overall game, says Siebold in his publication, 177 Mental Toughness Secrets of the TOP NOTCH (London House, 2010). Similarly, most entrepreneurs don’t launch their businesses to get rich: They do it because they have confidence in their business idea and themselves. When the rigors to be an entrepreneur look like an excessive amount of, refocus on why you started your business to begin with. Visualize the rush that you felt since it started to grow, like when you landed your first big client.
"When I was losing at all times in tennis, what kept me going wasn’t winning or losing. It had been about playing the overall game," Siebold says. "Truly successful entrepreneurs will be the ones who keep going–the ones who are up at 3 a.m. considering steps to make their business better or overcome that obstacle."
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Turn into a learning machine. From watching tapes of their own and competitors’ performances to reading books about how exactly to boost their technique, Olympians are hungry for that little bit of knowledge that will assist them get better. Companies need that same voracious appetite for information that may provide them with a competitive edge, he says. That may mean studying your competitors’ actions, reading about breakthrough marketing or management techniques, or keeping up to date with new technology developments in your industry.
"When I was coaching Agassi [in mental toughness], I suggested a three-inch change in his stance despite the fact that I wasn’t his tennis coach. We spent weeks discussing it, but he made the change and improved his game," Siebold says. "If entrepreneurs paid that sort of focus on detail and improvement, making those tiny changes, the entire results could possibly be dramatic."
Stay clear-headed incompatible. Competition is, naturally, a kind of conflict. Every Olympian wants the gold medal, but only 1 can win it. Coaches and their athletes may not always see eye to eye. But those conflicts drive the elite athlete to the best degrees of achievement. Siebold says it is important never to sidestep conflict running a business, assuming you’re invincible. Instead, concentrate on your ability to sort out it, without letting your ego or emotions get the very best of you.
"Once you start believing you’re the very best and you’re a genius — the very best that’s ever been — you’re most likely not accurate," he says. Instead, stay alert and nimble, he cautions, since there is always a competitor waiting to take your spot.
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