Arrange for an M&A right from the start, and you will be in better shape than most when acquirers start calling.
So you’ve built a startup through sheer will and grit, creating something amazing from the ground upwards. You’ve got everything streamlined, finances are in order as well as your analytics are on point. You’d prefer to exit for a few fast cash — but how?
An M&A may be the ticket — probably 99 percent of exits are M&As (for whatever you find out about IPOs, they are relatively rare considered just how many startups exist). I’ve started and sold several startups into M&As. Below are a few things you need to know to cash out successfully rather than becoming another failed statistic.
One advisory warning: an excellent product is just the start.
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For my latest venture venture I needed to produce a startup in an area that is booming to provide me the best potential for acquisition. I started Chattypeople, my chatbot building tool company, in a hot market that’s growing exponentially. The adoption of chatbots into marketing and sales strategies is moving extremely fast, therefore i was a confident it could sell easily created an excellent product with a good customer base.
If you’re creating something in a so-so market, your likelihood of an exit diminish greatly.
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Possessing your company isn’t enough to exit. You should build-up your credibility in the area by spreading your knowledge to other sources. I wrote blogs and white papers for my website, contributed articles to national magazines and interviewed other chatbot experts. By enough time I sold Chattypeople, my expertise in chatbots was well-known so audience took both me and my startup seriously.
Why I Made a decision to Take the amount of money and Sell My Startup
Take your newfound credibility on the circuit. Speaking at tech conferences and conventions has two-fold rewards: you get a lot more credibility and you get more eyes on your own startup. Thus giving you more chances to consult with people thinking about buying your startup, and more chances to speak about the effectiveness of your product.
How exactly to Sell Your Startup’s Long-Term Vision
You don’t know very well what you don’t know, and other founders have the wisdom you will need. But moreover, other founders have the means and the interest to be audience of your company. They could know anyone who has a pastime in your product or space, who goes seriously just because a colleague recommended you.
Among the founders of MobileMonkey eventually bought my company to increase his company. It had been through meeting and networking with other founders that I came across the proper buyer for Chattypeople.
Would You Sell Your Startup AT THIS TIME EASILY Gave You $600,000?
What’s your story? What exactly are your specific selling points? Have you got a solid brand identity? These exact things matter, more than you imagine. Strong PR gets and keeps your visitors interested, creates brand buzz, and makes customer relationships. Those customer relationships must be captured and creating a bug sales funnel can do this. Ensure that your funnel is multi-modality and largely automated, in order to free up time to accomplish the work it will require to market.
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The largest mistake that I see founders make is selling when the marketplace is lagging, or when their company isn’t doing perfectly. You’re only likely to get those big numbers once you have a product that’s synergistic and good for a potential buyer. Don’t quit focusing on your growth potential and innovation because you think you may sell soon.
There’s always likely to be considered a learning curve when you sell your first startup, but hopefully you can study from my experience. Arrange for an M&A right from the start, and you’ll maintain better shape than most when acquirers star