Simplifying and automating a few of everyday processes allows a business to effectively scale the productivity of its marketing, while retaining the standard of its work.
To facilitate productivity as a marketer, identify which elements of the company’s workflow could be automated with cost-effective tools. These tools must suit the size and needs of the marketing team and improve upon the standard of work delivered across marketing channels.
Listed below are five tools to greatly help foster productivity over the marketing functions of a business:
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1. Social flow. Scheduling social media posts is crucial for maintaining the quantity of relevant content an organization ideally would generate regularly. Social Flow helps businesses manage the distribution of their social content by alerting a team when the business’s audience is discussing related topics to its core offerings and brand graph. The tool lets organizations know when to chime into relevant conversations their audience has already been having.
The tool’s algorithm analyzes real-time conversations on the biggest social networks to greatly help businesses identify trends in these conversations, to see future efforts in creating relevant content. The tool also assists with advertising on Twitter and Facebook, predicated on the success of existing organic content.
2. Circulate.it. Automating areas of employees’ participation on social media is another way to improve efficiency while saving staff time. Circulate.it lets members of a marketing team create a straightforward newsletter which can be sent to other employees within an easy-to-share format with either a person post or a summary of a few post suggestions, optimized and ready for sharing on Twitter, Facebook and LinkedIn. This can help organizations utilize the collective reach of employees on social media by automating some elements of the sharing process.
This way a business can utilize its employees’ vast networks without overcomplicating things. Such activity can drive more conversations and awareness for the business enterprise in the long run. The price for the tool starts at $9 per month for 1,000 shares, a cost point ideal for your small business.
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3. Nimble. Seamless relationship management is a challengetoday since professionals connect to each other across many different platforms, including email, LinkedIn or Facebook. Nimble is an instrument for smaller businesses, entrepreneurs and other professionals wanting to better manage their relationships with one dashboard.
The tool aggregates content from email, internet sites, existing contacts and elsewhere to supply the insights essential to build relationships with clients and connections. The tool cost $15 per month a user and will be offering unlimited messages and full usage of all its third-party integrations.
4. vCita. Streamlined invoicing, calendar management, call-to-action options and client management can save a marketing team precious time. vCita is a platform offering each one of these features to users for integration with their existing tools like Gmail, WordPress, PayPal, Constant Contact and more.
Calendar management with vCita enables users to schedule a scheduled appointment directly on a company’s website without their needing to send messages backwards and forwards via email. The call-to-action functionality adds a widget to a website in order that visitors to a niche site can be changed into potential customers, by alerting them to services, permitting them to to cover an offering and schedule appointments through the automated system.
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5. Hemingway. Creating content frequently is very important to a business so that it can grow its customer audience, increase interactions, builde trust and drive sales. The Hemingway app might help improve this editorial content without taking on an excessive amount of a staffer’s time or requiring the assistance of another editor.
The free app reviews articles and identifies sentences that are hard to learn, too lengthy, excessively using adverbs or similar words or phrases or passive construction. Paste text in to the app and it highlights any issues.
Which tools does your company use to be productive in marketing? Note them in the comments below.
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